Rumor has it that email marketing is dead in the water.
Of no use.
And why do people give email marketing such a bad rap?
Many believe that business will move away from email as their main form of communication and replace it with Facebook, Slack and other forms of instant messages as early as 2020.
But the truth is, that the ‘death of email’ is one of the biggest marketing misconceptions out there.
Email marketing is well, alive, kicking and full of life.
Don’t believe me?
Then check out the stats for yourself…
Emails dominate our daily life.
Did you know…?
- In 2013 alone, the human race sent 150 billion emails each day. That’s about 21 messages received per person (or 79 if you only count actual email users). (Medium)
- The average email user receives 416 commercial messages in just one month. (Return Path)
- When it comes to those marketing emails, 57% of subscribers spend 10 to 60 minutes browsing through them per week…. (ChoozOn)
Simply from its sheer size, email marketing–and its marketing potential–cannot be ignored.
Business emails still work. Big-Time.
Emails are one of the sharpest knives in the business marketing drawer. Check out some of these astonishing numbers:
- Email is 40 times more successful in new client acquisition than either Facebook or Twitter combined (McKinsey & Company)
- 73% of marketers agree that email marketing is core to their business according to a 2015 State of Marketing Report written by Salesforce Marketing Cloud. (Pardot)
- People who buy through email marketing spend 138% more than those who have not received an email offer. (Convince & Convert)
- According to the Act-On Software and Gleanster Research’s 2015 report, “Rethinking the Role of Marketing”, businesses view email at par with social media platforms in terms of their ability to engage prospects.
- People actually want to get product offers via emails! In a 2015 survey, nearly 70% of the 2057 respondents said they preferred companies communicate to them via email (as opposed to post, phone calls or social media).
Email’s ROI Trumps All Other Marketing Tools
Probably the most important fact about email is its high ROI.
According to the Direct Marketing Association, email delivers a whopping ROI of around 4,3000%-- far greater than anything you will get with any other marketing tool.
Nothing comes close.
And this is not ‘new’ news. For 10 years in a row, email has consistently rated as the highest-ROI marketing channel.
Not surprisingly, email marketing was ranked as the best in terms of investment in a recent study, with 68% of companies rating it as ‘good’ or excellent’. (Econsultancy)
So what about the future?
The importance of email shows no signs of letting up. For example, on average companies in 2014 attributed 23% of their total sales to email marketing versus 18% in 2013-a rise of 23% in just one year!
The number of worldwide email accounts is expected to increase to over 4.3 billion accounts by the end of 2016. (Radicati Group). And the number of emails that will be sent out daily will rise to 207 billion (from today’s level of 150 billion) (AdKnowledge).
But email will not remain static. Mobile will continue to change how people read their emails and the imperative of keeping subject lines and links easy to read/manipulate on mobile devices. (Pardot)
But when all is said and done, the power of email marketing is not diminishing, it is growing and evolving. People who dismiss it as old-fashioned are discarding one of the most important tools in the marketing arsenal. And apparently the dominance of email is not going to disappear anytime soon.
If you are interested in taking advantage of email marketing but aren’t sure how, check out how we can help you here.