The 12 Best Content Curation Tools

Content curation is one of the best ways to create content.

Done correctly it will save you an enormous amount of time, simplify your life and ensure that you are sharing some of the highest quality content gems out there.

But content curation requires a system and excellent tools.

Here is our (curated) list of what we consider to be the 12 best content curation tools on the marketplace.

1. Pocket

Pocket is a great tool that allows you to save either articles or images in one place for later use. The Pocket tool also allows you to sort content based on topic. This is extremely useful when you are writing. When you come to create a specific piece of content on a precise subject, you will already have everything you need right in front of you. You can find out more about how to ‘put things in your virtual pocket’ here

2. allows you to discover, curate and publish content all in one place.

An exhaustive content resource, allows you to find multiple resources on the same subject. It works in a very straightforward manner: you type in the keyword or topic of choice, and you’ll instantly be shown an assortment of articles to read and share with others via social media.

And once you’ve chosen a keyword, you’ll receive regular email updates whenever a new article is posted on the topic.

The free version of allows you to research/track one topic and post what you find on two social media accounts - if you need more than this, expect to pay upwards of $11/month.

Start ‘Scooping’ it here

The 12 Best Content Curation Tools for 2016

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3. Feedly

Feedly is a news aggregator for your web browser or mobile device which compiles news feeds from a variety of online sources on the subject of your choice. Equally you can choose where you want to source your information from. So instead of searching through thousands of websites for the content you want, you view content generated only from your favorite sites and sources. Go here to start using Feedly. 

4. Storify

Storify is a really easy way to find, collect and then share what people are saying about certain topics on the web. Storify allows you to ‘create stories’ by importing comments from various social media sites (Facebook, Twitter, Instagram, YouTube, Flicker etc) into a timeline. You can add comments and links as well. The end result is a cohesive, curated story for your readers. And it’s free! Check out Storify here.


While doesn’t help you curate content, it does help you benefit from sharing curated content once you have found it. Basically, allows you to attach a call-to-action to every link you share including links to articles from sites like Forbes, Mashable, TechCrunch, etc. Anyone who clicks on the Sniply link will see both the original content and your call-to-action. Simply put, this means that Sniply allows you to drive traffic to your own site simply by sharing someone else’s content! There are both free (for the first 1,000 clicks/month) and paid versions which have bells and whistles including image call-to-actions and the ability to embed retargeting pixels. This is a ‘not to be missed’ content curation tool. Check it out here

12 cool tools to make content curation super easy

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6. Quora

Quora is the master of all question and answer forums. Literally, you could pretty much ask any question in the world and someone on quora will have an answer for you. Questions and answers are arranged by topic, which is great because it allows you to go in and search for the kind of questions people are asking within your niche or industry. This way, you can discover new ideas for content creation that have a higher chance of success because you know people are already interested in the question. Start asking (and getting answers) here

7. ContentGems

A content discovery engine, ContentGems scans hundreds of thousands of articles from online sources to give you a stream of relevant content. All you have to do is type in the topics or keywords you’re looking for, and you’ll soon see a list of different pieces of content on the subject for you to use. One thing that makes ContentGems so great is the fact that it’s content is updated very quickly and in real time, so you can be sure that you’re seeing the most recent content available on any given subject. Get some gems now by signing up for your free account here


The “smart” tool of content curation, is a great resource because it sort of “grows with you” in a way. So basically the more content you curate via, the better (or smarter) it gets at finding exactly the type of content you are looking for. It pulls from over 100,000 sources from around the web, so you have a great chance of finding content that is perfect for curating. However, it sometimes takes a little time for it to recognize what you're looking for, so be patient. has developed its content curation technology with the express purpose to empower employee engagement as well as drive sales. Check out the company here.

(12 amazing tools) Who knew curating content could be so simple?

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9. MyCurator for WordPress

MyCurator is a plugin for WordPress that allows WordPress users to curate content directly to your website, so everything is all in one place. Then, you can go in and select which pieces of content you’d like to utilize. MyCurator will then pre-fill the post with an image, attribution link and an excerpt. You can change the images (adding your own or an image from the original article), customize the curated post with your own comments or change the excerpt that was ‘auto-filled’ for you. If you are a WordPress user, this little plugin will save you a lot of time. 

10. Triberr

With a special twist on the content game, Triberr aggregates content from thought leaders within various industries. Describing themselves as a community of talented bloggers and influencers that come together to read and share great content, Tribber allows you to access thought leaders by area of interest. Check it out here

11. Curata

For those short on time, Curata is great because it does most of the work for you. Once it understands what you’re looking for, Curata will then search the internet for relevant content and present the information to you in list form. You can then look through the content list and see what might work for your specific needs. Curata is probably a more suitable solution for a larger company. Check it out here

12. Bundlr

Bundlr allows you to discover and bookmark great content. It’s a great tool for those who like to search for articles and save them for later use in an organized way.

Using Bundlr, you create bundles of any type of content: articles, photos, videos, tweets, quotes and links. With the “Bundle This!” browser button, you can also clip content as you browse the Internet and store it in the appropriate bundle. Each of your bundles has its own public web page so you share it freely or even embed on your website. Go here to find out more about Bundlr.

These are some of our favorites that we have found to truly simplify the content curation process.

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About the Author

Nicknamed the 'female David Ogilvy’, Sue Rice is famous for her exquisite writing skills and strategic savvy. A native Californian and Stanford University graduate, she launched her career on Madison Avenue in the 90s and eventually helped run BBDO Europe in Paris as their Communications Director. Now a 7-figure entrepreneur, Sue helps businesses create high-quality content that attracts clients, builds brands and skyrockets sales.