How to Curate Exceptional Content

Have you jumped on board the content curation boat yet?

Did you know that you can curate content from sources like topical research and expert opinions all the way to social media commentary and intriguing images?

It’s true.

And so far, we’ve talked about why content curation is important and researched some of the best tools out there. But what we haven’t quite gotten to is the “how” behind content curation.

Well, now it’s time.

Let’s jump right in with the important guidelines you need to follow to create exceptional curated content...

Important guidelines for curating the best content.

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10 Curating Content Rules

When curating content, it’s important to keep these 10 rules in mind:


Always Add Value

Whether you’re writing your own content or curating it, it’s always important to add value in some way. Don’t just copy and paste what someone else is saying. Add your opinion or take on the ideas being presented to give it a unique spin.


Don't Just Use Curated Content

We know you’re excited about curating content, but don’t go overboard. Try to keep a good mix going between original content that you create and content that you curate from other sources in order to keep your audience engaged.


Variety is the Spice of Life

Don’t focus on sharing content from the same sources and in the same formats over and over again. Instead, curate content from various sources and look for multiple formats like blogs, videos, images and infographics to name a few.


Never Automate Your Content

It can be easy to get complacent with content curation, but do not automate the process (i.e. schedule it to post automatically without first looking at it and adding value to it.) Always be involved in the content selection process so you can control what is being published on your behalf.


Only Use Brand-Coherent Content

If you find an article that seems great but it just doesn’t fit with your brand, don’t use it. You need your brand to be recognizable, and one of the best ways to do this is through the tone of your content. So filter everything you curate through the lens of your brand.


Include a Call to Action

What’s the point of curating content if not to get more traffic back to your site? In order to be sure that this will happen, always include a call to action in your content curation, gently directing readers back to your own website.


Be Very Selective

There’s a lot of content out there on the web, so you’re going to have a lot of options to choose from when curating content. Focus on being selective and only choose the pieces that are super high quality, informative and also match the message of your brand.

Follow these content curation guidelines, and you’ll be well on your way to success!

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Be Extremely Organized

When you curate content, be sure to organize it by topic so you can easily tie everything together into one post. Also, make a plan to schedule your content out in advance so you have a better idea of what’s coming so you can know what sort of content to look for specifically.


Answer Your Readers’ Questions

Figure out what questions your readers have about your business or industry as a whole, then make a point to address those questions within your curated content. This not only helps to educate your readers, but also shows that you are knowledgeable about your industry and are there to answer people’s questions.


Always Attribute Your Sources

Don’t make the mistake of not giving credit where credit is due. Be sure to always track down the source of your curated content and properly attribute the author by linking back to their website within your content.

What Kind of Content Should You Curate?

Now that we’ve got the guidelines out of the way, we’re going to need to know about where you can find different types of content for you to curate.

For example, you could curate:

Research - Create a mega-post filled with the very best research from experts within your industry and present it in a way that is very compelling. This would give readers good insight into the inner-workings of your niche.

Compelling Images - As visual people, a collection of compelling images will always be quite compelling. Buzzfeed is a great example of a business that’s doing this well - they fill their posts with the most interesting images that always draw you in to read more.

Expert Opinions - Do some digging on a certain topic, and find out what the experts within your industry are saying about it. Their opinions are extremely valuable, even more so when all combined together into a single post.

Best Topical Resources - Create a guide that highlights all the best resources on a particular topic. For example, you could pull a list together of the best blogs on content marketing, or the top books on social media strategies.

Stats - Numbers and stats are always interesting and say a lot about the current state of any niche or industry. Try making a giant list of stats from around the web that all pertain to a certain topic.

Content curation--the ultimate win-win

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Social Media Commentary - People say really interesting things on social media, and sometimes these comments can be meaty enough to curate. Look through your social media feeds to find the very best commentary on a topic and combine it all together.

Case Studies - Case studies are great, especially if you’re trying to prove that a certain method or strategy works. Try pulling different types of case studies from around the web into one post to better make your point.

Best Webinars - Do some research and find all of the best, most popular webinars about a certain topic, and combine all of these into a list types post for your readers to take advantage of.

Feed the content beast the right way

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A Content Roundup - Content roundups are fun because they generally pull together a bunch of random, topic-based content from around the web into one place in a way that’s easy and entertaining to read. Try doing this on a weekly or monthly basis!

An Expert Roundup - Find all of the best experts on a particular topic and take some time to ask them a couple of interesting questions. Then, present their answers, adding your own insight and opinions as well.

Reading Lists - Similar to webinars, try creating a list of the very best books on a particular topic. You can even find online reviews from real readers to pull information from and be sure that you are seeing the book from all angles.

If you follow the guidelines, content curation can not only be a great asset to your content marketing strategy, but can also be a great deal of fun. We hope you try some of these ideas out for yourself!

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About the Author

Nicknamed the 'female David Ogilvy’, Sue Rice is famous for her exquisite writing skills and strategic savvy. A native Californian and Stanford University graduate, she launched her career on Madison Avenue in the 90s and eventually helped run BBDO Europe in Paris as their Communications Director. Now a 7-figure entrepreneur, Sue helps businesses create high-quality content that attracts clients, builds brands and skyrockets sales.