8 years ago, Seth Godin shocked the world when he flatly stated, “Content marketing is all the marketing that’s left”.
His contention was that content marketing turned traditional ‘push our product on them no matter what’ marketing on its head. Content marketing is anything but pushy; it’s a way to give your prospects valuable resources and information. And in doing so, they will become fans and ultimately customers.
And guess what?
He was right...