Are You In Love (or Hate) With Your Coaching Business?

There’s nothing quite like watching a client make a breakthrough after having been stuck and confused.

Or seeing that “A-ha!” moment when a client’s fragmented idea finally takes shape and becomes a real tangible entity.

This is why we became coaches in the first place – we like to help people.

Truth is, as coaches, we get just as much satisfaction out of our sessions as our clients do.

We love seeing people succeed.

We live and breathe personal development and growth.

We see the potential in every human being.

But you know what…?

It takes more than a love of helping people to build a great coaching business.

And that’s the hard truth.

Remember the line “If you build it, they will come” from the movie Field of Dreams?

It’s a nice thought.

Too bad it isn’t true.

Maybe you thought that once you started your business, A Grade clients would drop right out of the sky and into your lap.

And you were sorely disappointed when it didn’t happen.

You might even be floundering and flailing, blaming your lack of clients on the industry. You might even just be blaming yourself.

And you’re slowly but surely starting to feel like you’re falling out of love with coaching.

Out of love with your business?

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True… it’s one of the most competitive fields going right now.

And demand for coaches isn’t keeping pace with the number of coaches flooding the market.

So clients are hard to find.

And income can vary – a lot! – From month to month.

Which side are you on?

If you’re seeing more of a downside than an upside, you might not be in love with your coaching business anymore.

You might even hate it.

Maybe you even forgot why you started in the first place.

Maybe you spend more time worrying than working with clients.

Or you still have to work part time because you don’t have enough clients to make the leap.

How to move from worrying to working

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What’s most upsetting is that you don’t feel like you’re making the difference you wanted to make in the world.

When you’re on the downside, everything seems insurmountable.

And maybe you feel like you can’t do anything about it.

But you can.

Falling in love all over again

If all you do is build your business, clients won’t come. You can’t just throw up a web site, print some business cards and wait for money to rain down on you.

It’s just not going to happen.

You have to build it, as well as market it, live it, breathe it and, finally, sell it.

And you might need help.

Secret: the best coaches don’t do it for the money.

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Fortunately, there are a few things you can do to turn your business around and fall in love with coaching all over again:

  • Write a mission statement. You have to articulate your vision and values. You’ll attract clients with values that are in line with yours, which means you’ll have more success and so will they.
  • Concentrate on marketing, not money. Really great coaches don’t go into the business for the money. They do it to help people. So get out there and market yourself. Share your vision.
  • Get training. There’s nothing like training to distinguish you as an expert in your field. Coaches with credentials are hired far more often than those who just hang out a “coach” shingle without any idea of what they’re doing. Do you know why untrained coaches have a harder time landing clients? It’s because they literally don’t know what they’re selling. 

Sad Truth Alert: If you build it, they will NOT come.

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If you’re in love with coaching but “in hate” with your business, turn things around.

Know your mission, get the marketing right and get some training.

You’ll fall in love all over again.

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