Category Archives for "21st Century Marketing"

The ONE Thing You Need To Succeed

To realize one’s personal legend is one’s only true obligation-Paulo CoelhoWhen I worked as an International Strategist at BBDO in New York, I remember one of the my senior colleagues confiding in me that he wanted to hide.That his entire goal was to sit at his desk and try to be as invisible as possible…until […]

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What’s Changed About the Way We Read

What’s Changed About the Way We Read

From parchment scroll to paperback books to e-reader screens, people have been reading in some way or another for thousands of years.But recently, something has changed.For one, the focus has shifted from paper pages to computer screens.Has this shift caused people to read differently than they did before?And is this a good or a bad […]

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How to Curate Exceptional Content

How to Curate Exceptional Content

Have you jumped on board the content curation boat yet?Did you know that you can curate content from sources like topical research and expert opinions all the way to social media commentary and intriguing images?It’s true. And so far, we’ve talked about why content curation is important and researched some of the best tools out there. […]

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How Can You Conquer The Content Marketing Mountain?

Ever been stuck when it comes to developing the perfect content marketing strategy? Well, rest assured. You’re not alone. Here at Slice, we’ve come up with a great way for you to conquer the content marketing mountain. Check it out: ​ Step 1: Choose Your Mountain This is your opportunity to map out your content strategy. You need to […]

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The Story of Ferdinand (Or Why a Whisper Carries Farther than a Shout)

As a kid (and then as a mother), the Story of Ferdinand has always captured my imagination.This small exquisite red book—both its delicious words and its lovely illustrations—is a message about how ‘less is more’.It’s testament to the fact you don’t have to shout—and jump around—in order to be heard.Or for that matter…to be happy.The […]

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Steve Jobs’ Secret

Steve Jobs’ Secret

Nowadays the wealth capital of the world is clearly centered in Silicon Valley, the place I called ‘home’ until I was 25.In this small corner of the world, there is great genius and imagination. .It is also a place that worships the sanctity of technology.Silicon Valley’s mind boggling successes—the instant millionaires and billionaires living the […]

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