Content marketing might be a relatively new marketing term.
But it rests on three very old and well-proven concepts--the importance of sharing, storytelling and the art of ‘selling without selling’.
Check out these 15 stunning quotes that capture the essence of content marketing.
(Brought to you by expert copywriters and marketers who have understood the ‘magic’ of this type of marketing for decades)...
Content Marketing is About The Human Connection
“Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.” – Beth Comstock
Quote from: https://business.linkedin.com/marketing-solutions/blog/7/75-quotes-to-inspire-marketing-greatness
“Behind every tweet, share and purchase, there is a person. Care more about the person and less about the share.” - Shafqat Islam, CEO and Co-Founder at NewsCred
“We need to stop interrupting what people are interested in and be what people are interested in.” - Craig Davis, former Chief Creative Officer at J. Walter Thompson.
“Social media creates communities, not markets.” - Don Schultz
Quote from: http://www.zerys.com/content-marketing-quotes-agency
Content marketing is all about the human connection.
Content Marketing is About Stories
“We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories.”-- Jonathan Gottschall, author of The Storytelling Animal
“Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.” - David Ogilvy
Quote from: http://www.sproutcontent.com/blog/12-Inspiring-Content-Marketing-Quotes-From-the-Experts-and-a-Rockstar
Why you need to know that content marketing is about stories.
“Find authentic stories, not just because people can sniff out authenticity, but because they’re simply better.”-- Rajiv Chandrasekaran
“I realized the importance of having a story today is what really separates companies. People don't just wear our shoes, they tell our story.” – Blake Mycoskie, CEO of Tom’s Shoes
Content Marketing is About How To Sell Without Selling
“The best marketing doesn’t feel like marketing.” – @tomfishburne1
“Content Marketing is a commitment, not a campaign.“ - Jon Buscall, Head of Jontus Media
“Traditional marketing talks at people. Content marketing talks with people.”-- Doug Kessler, co-founder of Velocity
Quote from: https://contently.com/strategist/2015/02/23/50-quotes-thatll-make-you-a-better-content-marketer/
What the experts think about content marketing.
Content is about sharing, storytelling and selling without selling. And nothing--absolutely nothing--works better in today’s social world.